ANALISIS PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, PERSEPSI KEAMANAN DAN PENGARUH KEPERCAYAAN TERHADAP MINAT PENGGUNAAN APLIKASI PEGADAIAN DIGITAL SERVICE (PDS) PADA PT PEGADAIAN KANTOR CABANG NGUPASAN YOGYAKARTA

Abstract

This study aims to determine the significance of the influence of Perception Technology Acceptance Model (TAM) and the Effect of Trust on Interest in Using Pawnshop Digital Service (PDS) at PT Pegadaian Ngupasan Yogyakarta. The data used in this research is primary data obtained by distributing questionnaires. The sampling technique used judgmental sampling, as many as 70 respondents. The analytical model used in this study is the Multiple Linear Regression Model. Meanwhile, data analysis techniques used the F Statistical Test, the t Statistical Test, and the Coefficient of Determination (R2). The results of the analysis and discussion in this study indicate that the variables perceived benefits and trust simultaneously and partially have a significant effect, while perceived convenience and perceived security simultaneously and partially have no significant effect on the interest in using Pegadaian Digital Service (PDS) at PT Pegadaian Ngupasan Yogyakarta Branch Office.