PREFERENSI CALON INVESTOR BERDASARKAN FAKTOR DEMOGRAFIK DAN PROFIL RISIKO DI JAWA TENGAH
Keywords:
Preferences, Investment Schemes, potential investors, Demographics, risk schemesAbstract
This research aims to map the preferences of potential investors in Central Java regarding investment schemes based on demographic factors and risk profiles. This research applies knowledge about behavioral finance where it is found that demographic factors such as gender, age, educational background, employment, and the risk profile of investors are closely related to their investment decisions. This research will be tested using the Mann-Whitney U Test and Kruskal Wallis method. The research design is descriptive applied quantitative research. The research sample used the Purposive Sampling method. The data analysis method used is the Mann-Whitney test using IBM SPSS Statistics 20. The results of this research are that there are no differences in the demographic factor indicators of age and gender in investment scheme preferences, while education and employment are different. Based on the risk of investment schemes for demographic factors, age, gender, education and employment are different. The results of this research can provide an overview of the investment scheme map in Central Java and can map high, medium and low risk profiles. from potential investors in Central Java.
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