LEVEL OF ADAPTABILITY : PERILAKU ENTREPRENUERSHIP UMKM BOFET BERKAH DALAM PROFIL PERSAINGAN BISNIS UMKM 4.0
Keywords:
adaptability, creativity, innovation, competitive advantage, strategy, business competitionAbstract
The level of adaptability of MSMEs is a responsive action related to changes in the business environment. The purpose of this study is to describe and analyze the adaptability of the Bofet Berkah MSME in facing business competition in the era of MSME 4.0. This study uses a qualitative approach with a case study method. The results indicate several potential sources that contribute to a business's survival in competitive business conditions, including creativity, innovation, competitive advantage, and strategies for entering the digital era. The creativity dimension encompasses the creative process of business types, menu variations, product flavors, and pricing. The innovation dimension encompasses product innovations that align with market demand. The competitive advantage dimension highlights product reliability with a focus on product quality and consumer assessment. The strategy dimension encompasses analysis of business location, operating hours, and entrepreneurial attitudes in facing business competition in the digital era 4.0. This study emphasizes the importance of adaptability by entrepreneurs in facing challenges and changes in the business environment, by consistently striving to adapt to consumer preferences.
References
Adtria, K. V., Kamid, & Rarasati, N. (2021). Analisis Sensitivitas Dalam Optimalisasi Jumlah Produksi Makaroni Iko Menggunakan Linear Programming. Imajiner: Jurnal Matematika Dan Pendidikan Matematika, 3(2), 174–182. https://doi.org/10.26877/imajiner.v3i2.8098
Alfareza, K., Indrawati, H., & Trisnawati, F. (2023). Strategi Pemasaran UMKM Keripik Tempe di Kecamatan Singingi Kabupaten Kuantan Singingi. Oikos : Jurnal Kajian Pendidikan Ekonomi Dan Ilmu Ekonomi, 7(2), 629–644. https://journal.unpas.ac.id/index.php/oikos/article/view/8589/3642
Arrahma, F. A., & Abadi, M. T. (2023). Strategi Pemasaran: Cara Kedai Geprek Niki Bisa Bertahan di Era Digital. Jurnal Manajemen Riset Inovasi (MRI), 1(3), 239–249. https://doi.org/10.55606/mri.v1i3.1354
Arvitio, C. (2023). Peran UMKM dalam Perekonomian Indonesia. https://jurnal.iainpalu.ac.id/index.php/blc/article/view/298/216
Astuti, R. P., & Wahyuningsih, E. S. (2023). Membangun Jiwa Kewirausahaan Di Era Digital Di Desa Maruyungsari Kecamatan Padaherang Kabupaten Pengandaran. Wikuyacita: Jurnal Pengabdian Kepada Masyarakat, 2(1), 179–182. https://doi.org/10.56681/wikuacitya.v2i1.74
Ayodya, W. (2020). UMKM 4.0 Strategi UMKM Memasuki Era Digital 4.0 (D. Putri (ed.); 1st ed.). PT. Elex Media Komputindo; Kompas Gramedia.
Ayu, C. D., Rosa, E., Hardi, H., Fitri, N., Putri, R. M., & Putra, R. B. (2022). Penerapan Berfikir Kreatif Pada UMKM Keripik Balado Shirley Pada Masa Covid-19. INNOVATIVE : Research & Learning In Primary Education, 2(1), 344–349. https://doi.org/10.31004/innovative.v2i1.3450
Evangeulista, G., Agustin, A., Putra, G. P. E., Pramesti, D. T., & Madiistriyatno, H. (2023). Oikos-Nomos: Strategi UMKM Dalam Menghadapi Digitalisasi. Oikos-Nomos : Jurnal Kajian Ekonomi Dan Bisnis, 16(1), 33–42. https://doi.org/10.37479/jkeb.v16i1.20799
Fadhillah, P., & Yuniarti, A. (2023). Pemberdayaan UMKM: Melihat Peluang Bisnis UMKM di Era Digital di Desa Ujunge Kecamatan Tanasitolo Kabupaten Wajo. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 2(1), 291–298. https://doi.org/10.31004/jerkin.v2i1.176
Gunawan, Halim, A., Hamidin, M. I. N., Kanji, L., Arief, M. F., Sohilauw, M. I., & Tafsir, M. (2023). Strategi Branding Usaha di Kalangan Pelaku UMKM. Sejahtera : Jurnal Inspirasi Mengabdi Untuk Negeri, 2(4), 273–281. https://doi.org/10.58192/sejahtera.v2i4.1472
Indrawati, H. (2022). Creating Competitive Advantage in the Riau Crispy Palm Oil Mushroom SMEs. ICON 2021: Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14-15 December 2021, Padang-West Sumatra, Indonesia (p. 296). European Alliance for Innovation., 14–15(December, 2021), 1–8. https://doi.org/10.4108/eai.14-12-2021.2318350
Indrawati, H., Caska, & Suarman. (2020). Barriers To Technological Innovations Of SMEs: How To Solve Them? International Journal of Innovation Science, 12(5), 545–564. https://doi.org/10.1108/IJIS-04-2020-0049
Indrawati, H., Lestari, S., Juliani, N., Gaol, N. J., Audia, F., Setiawan, K., Saputra, A., Putri, A. R., Suryadi, R., Arrafiqi, I. R., Cahyani, A. R. I., & Nurdian, N. (2023). Pemberdayaan Kelompok Ibu-Ibu Produsen Jamur Sawit Krispi Melalui Pelatihan Pengurusan Izin P-IRT dan Pembukuan Digital. COMSEP : Jurnal Pengabdian Kepada Masyarakat, 4(3), 247–252. https://doi.org/10.54951/comsep.v4i3.348
Ismail, M. . ., Achmad, N., & Mahmud, S. L. (2022). Analisis Sensitivitas Dalam Optimasi Keuntungan Produksi Kue Ulang Tahun Dengan Metode Branch and Bound. Euler: Jurnal Ilmiah Matematika, Sains Dan Teknologi, 10(2), 282–291. https://doi.org/10.34312/euler.v10i2.15307
Juniariani, N. M. R., Sanjaya, I. K. P. W., & Mariyatni, N. P. S. (2020). Pengelolaan Keuangan, Strategi Pemasaran, Dan Jiwa Kewirausahaan Untuk Mencapai Keunggulan Bersaing. BISMA: Jurnal Bisnis Dan Manajemen, 14(2), 125–132. https://jurnal.unej.ac.id/index.php/BISMA
Khodijah, S., & Indriyani, A. (2023). Analisis Perilaku Pelaku UMKM Kuliner dalam Perspektif Literasi Digital. JECMER: Journal of Economic, Management and Entrepreneurship Research, 1(1), 30–37. https://jurnal.eraliterasi.com/index.php/jecmer/article/view/15
Nirmala, A. R., Damayanti, U. R., Nurani, R., & Ustha, E. (2023). Akselerasi Peningkatan Kualitas SDM dan Jiwa Kewirausahaan Untuk Meningkatkan Peluang Para Entrepreneur Umkm Pada Pelaku UMKM Di Pekanbaru. Jurmas Azam Insan Cendikia (Jurnal Pengabdian Masyarakat AIC), 2(3), 120–126. https://embistek.org/jurnal/index.php/aic/
Noviani, L. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, dan Kualitas Produk terhadap Keunggulan Bersaing (Studi Kasus pada Kerajinan Tikar Eceng Gondok ”Liar”). Jurnal Manajemen Danbisnis (Jumanis), 2(1), 2076–2086. https://doi.org/10.47080
Pratama, Y. A., Gutama, A. S., & Fedryansyah, M. (2023). Penguatan Kapasitas bagi UMKM di Rukun Warga 07 , Kelurahan Ciateul, Kecamatan Regol, Kota Bandung. SOSIO KONSEPSIA : Jurnal Penelitian Dan Pengembangan Kesejahteraan Sosial, 12(2), 63–81. https://doi.org/10.33007/ska.v12i2.3152
Rahmawati, D. R., & Nahartyo, E. (2023). Analisis Faktor-Faktor yang Memengaruhi Ketahanan Bisnis pada UMKM DIY dimasa Pandemi Covid-19. ABIS: Accounting Business and Information Systems Journal, 11(3), 243–259. https://jurnal.ugm.ac.id/abis
Ramadhani, M., Yuswita, E., & Riana, F. D. (2023). Analisis Ketahanan Pelaku Usaha Pada Kafe di Kota Malang Saat Pandemi Covid-19. Jurnal Ekonomi Pertanian Dan Agribisnis (JEPA), 7(1), 389–404. https://doi.org/10.21776/ub.jepa.2023.007.01.34
Sari, D. K., Sarma, M., & Budiharsono, S. (2023). Strategi Pemerintah Kota Bekasi Dalam Pengembangan UMKM Makanan Minuman Pada Era Digital. Management Studies and Entrepreneurship Journal, 4(4), 3603–3612. http://journal.yrpipku.com/index.php/msej
Sayudin. (2023). Membentuk Strategi Bisnis Yang Tangguh Dalam Era Manajemen Yang Berubah. JMI : Jurnal Multidisiplin Indonesia, 2(7), 1566–1572. https://doi.org/10.58344/jmi.v2i7.315
Utami, R., & Fauzi, A. (2023). Strategi Pemasaran Usaha Mikro, Kecil Dan Menengah (Umkm) Di Era Revolusi Industri 4.0. JAMAN : Jurnal Akuntansi Dan Manajemen Bisnis, 3(1 (April)), 90–94. https://doi.org/10.56127/jaman.v3i1.663
Published
Issue
Section
License
Copyright (c) 2026 MUHAMMAD RESTU JUANDA HARIS PUTRA
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
