OPERATIONAL RISK ANALYSIS AT PT. KEBUN BUAH RITELINDO

Abstract

Operational activities in fresh fruit retail businesses are highly exposed to operational risks due to the perishable nature of the products, complex supply chain activities, and dependence on effective inventory management. This study aims to analyze operational risks at PT Kebun Buah Ritelindo using the ISO 31000:2018 risk management framework and to develop a Priority Risk Register as a basis for improving operational risk management. A qualitative approach with a descriptive case study design was employed. Data were collected through interviews, direct observations, and documentation involving key personnel responsible for operational activities. The analysis followed the ISO 31000:2018 risk management process, including scope, context and criteria establishment, risk identification, risk analysis, risk evaluation, risk treatment, and recording and reporting. The study identified 31 operational risks across procurement, goods receiving, storage, distribution, sales, customer service, and organizational management. Based on likelihood and impact assessment, six risks were categorized as High Risk, including seasonal dependence, fruit overstock, declining fruit quality caused by delayed stock rotation, employees’ lack of responsiveness to customer complaints, limited employee knowledge of product quality, and inadequate responsibility in handling customer complaints. A Priority Risk Register was developed to document priority risks, existing controls, and recommended treatment strategies. The findings provide practical guidance for strengthening operational risk management and contribute to the application of ISO 31000:2018 in retail companies handling perishable products.