ANALISIS KINERJA TVRI JAWA TENGAN DENGAN PENDEKATAN BALANCE SCORECARD DALAM MENGATASI TANTANGAN PENDANAAN DI SEKTOR PENYIARAN PUBLIK

Abstract

This study aims to analyze the performance of LPP TVRI Central Java using the Balanced Scorecard approach in addressing funding challenges faced by the public broadcasting sector. Performance was evaluated through four Balanced Scorecard perspectives: financial, customer, internal business processes, and learning and growth. This research employed a descriptive quantitative method using both primary and secondary data. Data were collected through interviews, documentation, and questionnaires administered to employees and viewers of LPP TVRI Central Java. The findings show that the overall performance score reached 83.84, indicating a good level of performance. The customer perspective and the learning and growth perspective achieved highly satisfactory results. The internal business process perspective also demonstrated strong operational performance. However, the financial perspective revealed a low revenue effectiveness ratio, although budget control remained economical. These findings indicate an imbalance between the quality of public services and funding effectiveness. The study concludes that LPP TVRI Central Java has maintained high-quality public broadcasting services but continues to face challenges in ensuring financial sustainability. Therefore, a funding diversification strategy aligned with the principles and mission of public broadcasting is recommended.